Rejection :(

One of the more interesting problems we've had is the Reject button. I mentioned earlier that I might possibly have chosen the wrong word for it, rejecting an advertiser is probably more often to do with making space for other things than it is a direct rejection of the user themselves.

That said, the actual fact is that we don't know. The only thing we do know is that just over 1 in 5 advert requests get rejected. And people were getting a bit unhappy about that, and fair enough.

So, we've added a "reject reason" feature. When you go to reject an ad, you can enter a short explanation which will be relayed to the applicant. Normally I would expect this to be used to take the sting out of it a bit, ie "I'm making space for a friend who wants to advertise tomorrow". However, I guess it's entirely possible that it will also be used to *add* sting. We'll be keeping track of the reasons why people are rejecting, and hopefully we'll be able to address some of the more common complaints before it really becomes a problem.

I suspect that a few of the rejections are basically "You're not in any way related to my blog, why are you even applying?". It'll be interesting to see - watch this space.

Feedback, as always, welcome.