Thursday, November 22, 2007

Rejection :(

One of the more interesting problems we've had is the Reject button. I mentioned earlier that I might possibly have chosen the wrong word for it, rejecting an advertiser is probably more often to do with making space for other things than it is a direct rejection of the user themselves.

That said, the actual fact is that we don't know. The only thing we do know is that just over 1 in 5 advert requests get rejected. And people were getting a bit unhappy about that, and fair enough.

So, we've added a "reject reason" feature. When you go to reject an ad, you can enter a short explanation which will be relayed to the applicant. Normally I would expect this to be used to take the sting out of it a bit, ie "I'm making space for a friend who wants to advertise tomorrow". However, I guess it's entirely possible that it will also be used to *add* sting. We'll be keeping track of the reasons why people are rejecting, and hopefully we'll be able to address some of the more common complaints before it really becomes a problem.

I suspect that a few of the rejections are basically "You're not in any way related to my blog, why are you even applying?". It'll be interesting to see - watch this space.

Feedback, as always, welcome.

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2 Comments:

Anonymous Anonymous said...

where do we see the reason our ad was rejected?

November 23, 2007 8:38:00 AM NZDT  
Blogger PhiRatE said...

Two places. You should receive the mesage in full in the email that you're sent when your ad is rejected (if a reason is given, it's optional).

The other place is if you hover over the "rejected" status in the "Your ads" list on the dashboard.

I'm trying to find a better way to do that bit but..we're kinda out of space on the dashboard at the moment.

November 23, 2007 3:04:00 PM NZDT  

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